Customer relationship management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by employees in different company departments
For making a reservation to the customer, it's a relationship with a promise and a trust . When the airline helps the customer to reservation a seat which after they paid. It is like a promise to please the customer and to make them come back next time to that airline company.
Using frequent flyer miles, then it can easily to keep the customers. They give a free ticket to the customers which got enough flyer miles. Who doesn't want it ?
For having a flight, the airline would have some crews to serve and pleased the customers to completing a flight.
6.25.2009
Session 4: Assignment One Answers
The effective Internet marketing:
The ebay is an effective internet marketing, and that is what I am going to choose. The ebay is for peoples that whose doesn't have a store, and they can sell their own goods to the other, even to the other country. That's like everyone in the whole world can sell their goods if they only just got a computer at home and people also can buy what they want in the computer. How convenient it is ?
The ebay would also think of the protection for the buyer and the seller. It's made the paypal to relate with them. Peoples can use the paypal to pay their bill without any worry of the credit cards will stole by someone.
The ebay also got some forum call my world that everyone can go join in and talk about theproducts and everythings.
http://www.ebay.com.hk/
The ebay is an effective internet marketing, and that is what I am going to choose. The ebay is for peoples that whose doesn't have a store, and they can sell their own goods to the other, even to the other country. That's like everyone in the whole world can sell their goods if they only just got a computer at home and people also can buy what they want in the computer. How convenient it is ?
The ebay would also think of the protection for the buyer and the seller. It's made the paypal to relate with them. Peoples can use the paypal to pay their bill without any worry of the credit cards will stole by someone.
The ebay also got some forum call my world that everyone can go join in and talk about theproducts and everythings.
http://www.ebay.com.hk/
6.06.2009
Session Two: Assignment One Answer
Q1. Which departments within the company are integrated within the Order-to-Delivery process ?
The Sales & marketing and the customer service officer department within the company are integrated within the Order-to-Delivery process.
Q2. Which steps are included in the Order-to-Delivery process ?
1. received the order from the customer and check it with the SAP business one system see if the goods is in stock or not .
2. create the sales order with just a few click.
3. the customer will automatically receive the sales order from the sales manager to confirm the business and the delivery time.
Q3. What factors would you consider when deciding whether ERP is suitable or not for a small business ?
I would think that the ERP is suitable for all kind of business,even it's only a small business. It's helps all the company to easily to make a business order process and decrease the man-made mistake.
The Sales & marketing and the customer service officer department within the company are integrated within the Order-to-Delivery process.
Q2. Which steps are included in the Order-to-Delivery process ?
1. received the order from the customer and check it with the SAP business one system see if the goods is in stock or not .
2. create the sales order with just a few click.
3. the customer will automatically receive the sales order from the sales manager to confirm the business and the delivery time.
Q3. What factors would you consider when deciding whether ERP is suitable or not for a small business ?
I would think that the ERP is suitable for all kind of business,even it's only a small business. It's helps all the company to easily to make a business order process and decrease the man-made mistake.
5.25.2009
5.13.2009
The Assignment One Question
There are 2 example for the business and for using the RFID.
Radio-frequency identification (RFID) is an automatic identification method, relying on storing and remotely retrieving data using devices called RFID tags or transponders.
An RFID tag is an object that can be applied to or incorporated into a product, animal, or person for the purpose of identification using radiowaves. Some tags can be read from several meters away and beyond the line of sight of the reader.
Most RFID tags contain at least two parts. One is an integrated circuit for storing and processing information, modulating and demodulating a (RF) signal, and other specialized functions. The second is an antenna for receiving and transmitting the signal. A technology called chipless RFID allows for discrete identification of tags without an integrated circuit, thereby allowing tags to be printed directly onto assets at a lower cost than traditional tags.
An RFID tag is an object that can be applied to or incorporated into a product, animal, or person for the purpose of identification using radiowaves. Some tags can be read from several meters away and beyond the line of sight of the reader.
Most RFID tags contain at least two parts. One is an integrated circuit for storing and processing information, modulating and demodulating a (RF) signal, and other specialized functions. The second is an antenna for receiving and transmitting the signal. A technology called chipless RFID allows for discrete identification of tags without an integrated circuit, thereby allowing tags to be printed directly onto assets at a lower cost than traditional tags.
Wal-Mart is using a RFID label tag which works great with paper goods or goods with little metal/water content. Water and metal will either absorb or reflect/block the RF signal. You could use a special metal mount RFID tag or BAP (battery assisted passive) tag to track this type of goods, but the tag cost and size will increase quite a bit. On the positive side, these tags can be re-usable.
http://www.morerfid.com/details.php?subdetail=Post&action=details&post_id=271&step=show&display=RFID
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